Tutorial 1 (Week 4)

This week, we have our first tutorial on Wednesday morning. Chloe has created a slide and present to our lecturer about what we have found about this project.

What we present discuss about during tutorial:

First, we tell our lecturer about the background of the organisations (DiGi and AWAM). Actually we have found many information about it, but we try to summarise it during tutorial so that we can save time.

DiGi

- Digi's vision is to be seen as stars in excellent customer experience by enhancing communications to improve customers’ quality of life, at home, work and play.

- DiGi is the first telecommunication industry to launch and operate a fully digital cellular network in Malaysia. Therefore,Digi can be getting more market share on Malaysia to compete with others competitors.

AWAM

- Five core values:

*Collectivism

*Compassion and respect

*Courage

*Equality and justice

*Integrity 

(Awam Annual Report, 2015)

- Mission:

*Securing women’s rights and bringing about gender equality;

*Developing capacities for women’s empowerment and social transformation;

*Supporting women in crises.

- NATIONWIDE SEXUAL HARASSMENT CAMPAIGN. 

- Their primary focus group in 2020 are school-going teenagers. (Campaigns - AWAM - All Women's Action Society, 2020)

Then, we talk about how these two organisation get to collaborate. For this part, me and Chloe discussed about is on last week, so we just tell our lecturer about it.

Due to the Covid-19 Movement Control Order, it is the best time(only way) of making use of mobile communication to raise awareness.

DIGI x AWAM: 

- Yellow heart series

- #DIGILETSINPIRE

Could sponsor monthly coverage plans for working womens who uses phones more for communication.

Last but not least, we talk about the ideas which is the 5 items we want to create for this project. As what I have mention in the blog before, we will focus on social media advertisement, and the items that we want create is:

- Social media ads/Video (DIGI- yellow heart series)

- Take photo

- Draw illustration (a set)

- Window display/ Installation artwork

- Take photo & post it online

We also try to relate our campaign to some event:

- Mothers’ Day

- 8 Mar Women Day

---

Feedback and Suggestion:

- The primary focus for AWAM 2020 school-going teenagers, but tried to cover too many things, working women, mother's day,. so try to focus on just one target market. Research on social issues related to school-going female teenager (e.g. Loneliness? Self-Esteem? Peer Pressure?), how does Digi comes in.

- try and go to AWAM's website and see if they highlight any problem in this age group.