I am Amplifier-Tutorial (Week 1)

After Friday class, my friend and I have a group tutorial. Because of MCO issue, we cannot have tutorial face-to-face. Therefore, we're having tutorial by using Microsoft Team.

My Research:

How design affect people buying?

- Designers can play on colour, type, and iconography

- Colour has a strong psychological hold on people

- Colour triggers a very specific response in our brains

How design affect people marketing?

1)Design is the heart of branding

- Creating awareness for a company’s brand

- Brands are what makes your customers think of quality, value, comfort

- A good design speaks highly of a company’s quality, professionalism and their stand in the market

2)Great design enhance visibility

- Catch and hold the attention of the right consumers

- Designs helps to speak to your prospects in ways that are memorable

3) Design Increases profitability

- Making changes in the design elements used to the right design can help increase your sales

- Good design can impact marketing

- Design plays an important role in a company’s success; from the website, to the

mailing packages

How does packaging affect customer?

1) Consumer Behaviour

- Colour and design in packaging can have a noticeable effect on shopping behaviours

- For example:

a) children’s cereal packaging has many bright colours that attract their eyes

b) health-focused cereals will have more whites and pastels to project a softer, more adult image

- Brands with strong colour patterns should incorporate them into the packaging design

- At least a third of product decision-making is based on packaging, along with personal preferences

- 52 % of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging

- 90 % of consumers reuse product packaging boxes and bags after purchase

- 40 % would share a photo of packaging if it is interesting

2) Branded Packaging

- Customers will associate a brand’s image with how its product is packaged

- Brand image that the product’s packaging promotes should differentiate it from competitors

3) Secure Packaging

- Packaging can affect the consumer’s experience by keeping the product secure

- Using creative design along with recycled and biodegradable materials in product packaging will reinforce consumers' good feelings about the product

- Sustainable packaging is popular among today’s costumers

- Recycled or recyclable materials are a bonus for businesses and environment.

- To be functional

4) Product Information

- Package is the product information available

- Customers can clearly know what ingredients of the product

For example:

- Two skincare products

- A has information about how it works; B additionally has the label “alcohol-free.”

- For the person who is allergic with alcohol skincare, they can know which product is more suitable for he/she

From what I research, the information are more about packaging design. Therefore, I would like to let packaging design to be the topic of my first project.

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Feedback:

- My direction is right, I can continue doing/research about it

- The main topic can focus on makeup brand, such as Etude House

- Can study more about consumerism

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Reference list:

Editor. (n.d). How Design Affect Marketing? Graphicpear. Retrieved from https://www.graphicpear.com/blog/design-affects-marketing/

Editor. (n.d). How Product Packaging Affects Consumer Buying Decisions. Hughes Enterprises. Retrieved from https://www.hughesent.com/blog/packaging-affects-consumer-buying-decision/

Hermannm, C. (2014, September 26). How product packaging affect buying decisions. Drupa.Retrieved from https://blog.drupa.com/de/how-product-packaging-affects-buying-decisions/

Kerr, L. (2016, September 26). How Design Affects Consumer Decisions. The Cyphers Agency. Retrieved from https://thecyphersagency.com/blog/how-design-affects-consumer-decisions/

Luenendonk, M. (2020, January 21). How Product Packaging A affect Buying Decisions. Cleverism. Retrieved from https://www.cleverism.com/how-product-packaging-affects-buying-decisions/

Lane, T. (n.d). How Does Packaging Affect Consumer? Chron. Retrieved from https://smallbusiness.chron.com/packaging-affect-consumers-70612.html