I Am Amplifier-Tutorial (Week 3)

After tutorial, I try to do more research and also make a mind map to help me get more ideas for short headline. My English is not really good, so I try to research online, see what quote suitable for my topic.

This is a mind map that I have done. This mind map actually is about what I found last week, and I try to think about the message that I would like to bring to my audience through the short headline. For example, I would like to tell the makeup/skincare industry that they should not just focus on the packaging design, they should also focus on the product itself. They can spend more time on launching new product which is benefit for their customer. I know that a pretty and attractive packaging design can help the company/industry earn more profit, but as a customer I would like to have a product which have new and pretty packaging design, and also the product itself is good.

Then, I start to think about the short headline. I try to research online, find some quotes that are suitable for my topic. In last tutorial, my lecturer asked me to develop more on the short headline. So, this time I try to research more and more on it. In the progress of doing research, it helps me to get more ideas to come out with different quotes as well.

After doing research, I choose three short headline from the mind map, which are "It' what's inside that matters", Don't be fooled by out beauty", and "Forget the gimmicks, focus on ingredients".

After that, I try to draw some sketches for the short headline. For each of them, I highlighted the keyword by using capital letter, so my audiences' eye can attract by those words. Foe example, "It's what's inside that matters", I highlighted the word "INSIDE". So I can tell my audience that they should look further, such as the product itself, not the packaging design.

After I draw some sketches, I try to use AI to design the short headline. As you can see, the typography of the keywords will be thicker and bigger. I also try to add some makeup/skincare icon in it, so the short headline can be related to the case study I did before.

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Feedback & Suggestion

- play around the typography design

- shorten the sentence

(for example, forget the gimmicks, focus on ingredient -> gimmicks or ingredients)

- develop more on typography design